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THz3 Changes Its Name to Util-IT

Over the last ten years, THz3 had a difficult time getting our customers to remember our name and understand what THz3 symbolized. I bet there are many of you right now that still do not know what THz3 means. After a decade of confusion, it was time to make a change and that became the new company name: Util-IT. Util-IT does a much better job of describing who we are as a company and better defines the service we provide to our customers.

“This is an exciting time for us as a company,” noted Util-IT President, Stephen Swan. “We have a new name and identity that speaks directly to our customers and better defines our business. We are looking to use this new identity to strengthen our marketing and brand awareness. At the core, we are still the same company. We have the same employees and ownership, and provide the same high levels of customer service and technology expertise. The only difference is the name on the door and our new marketing direction.”

To further advance Util-IT’s marketing initiatives; Keith Lukes has assumed the role of Vice President, Business Development. Stephen added that “over the last eight years, Keith has gained a keen understanding our customers’ needs and been an important catalyst in acquiring new business. With his new role, we expect to leverage new opportunities and avenues we were unable to explore in the past.”

Keith went on to further define what the Util-IT brand will mean to their customers. “When you arrive at your office every morning, you expect your ‘utilities’ to be working: your lights to be on, your phones to have dial tone, and your water to run. When you work with Util-IT, you can expect those same levels of always-on service from your technology: your computer systems will be working, your files will available, your e-mail will be in your inbox, and your internet will be up. The Util-IT name helps put a distinct identity on our services.”

On top of these organizational changes, Util-IT also moved into new offices within the historic Boyce Building located in the River North Area of Chicago. With a much better view and new facilities, it has been a great transition for the entire staff. Our Technical Assistance Center overlooks several iconic architectural buildings, including the Sears Tower, Marina City, the IBM Building and Trump Tower, making it a very scenic working environment for everyone. Our new neighbors, Chicago Fire Department Engine Co. 42, are heading out regularly, so if you hear sirens going off while talking to our staff, it is likely Chicago’s Bravest and not an alert from our Monitoring Systems in the Technical Assistance Center.

And if a new office and company name were not enough, we have also given our website a complete makeover. Check out our new sections: Our Work which includes Case Studies and Testimonials from our clients and The Util-IT Learning Center which contains information about our solutions and the latest information regarding small business and technology.